US debuts Fercullen whiskey.
Fercullen, an Irish whiskey brand, has been imported to the USA through a distribution partnership between Zamora Company and Fercullen.
Fercullen can be produced at Powerscourt Distillery. It is located in County WicklUS
ow, Ireland.
Effective immediately, the US division of Zamora Company will import and sell Fercullen on the market.
Andrew Stewart, global brand manager, Zamora Company USA, stated that Irish whiskey is a top category in our US portfolio. Fercullen from Powerscourt Distillery has been our top choice.
Fercullens fall, Fercullen single malt, 15-year old Fercullen whiskey and a limited edition Fercullen 21 year old will all be available in the States.
Fercullen Falls is 50/50 mix of malt whiskeys and grain whiskeys. It has a high percentage of malt.
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The blend’s malt whiskey was aged in first fill ex Bourbon barrels. While the grain was matured using a mixture of ex Bourbon and new heavy Char oak casks.
The distillery’s property is home to Ireland’s largest waterfall. This is the inspiration for the whiskey’s name.
Stewart said, “We are especially excited to introduce Fercullen Fall, a lighter tasting Irish whiskey bottled in 43% ABV – which is a higher standard for a malt whisky blend – which makes this spirit a perfect spirit for drinking straight or as a base for cocktails.”
Irish whiskey brand Fercullen has entered the States through a distribution partnership with Zamora Company https://t.co/o1zLIdXfmG
— The Spirits Business (@spiritsbusiness) January 9, 2023
According to Powerscourt’s IWSR Drinks Analysis data, Irish whiskey is the fastest-growing spirit category in America. It is expected to grow in volume by 67% between 2021 and 2026.
Ryan Stapleton is Powerscourt Distillery’s global head for sales. He noted that the US was the largest market for Irish whiskey, accounting for 41% of the market share in 2021 (Irish Whiskey Association’s International Trade Report 022).
He said, “We at Powerscourt Distillery waited until it was right and crucially found the right partner before Fercullen Irish whiskey was launched into the US market. We are now in a great place to appoint Zamora Company USA our national importers.”
“We look forward to bringing our core Fercullen whiskeys and limited-release Irish whiskeys to America in 2023, and to working closely with the outstanding team at Zamora Company USA over the coming years.”
Southern Glazer’s Wine & Spirits distributes Zamora products in 41 markets. The company also works with wholesalers like Horizon Beverage Group in the other US states.
We looked at last year’s potential for Irish whiskey and Scotch to compete in the US.
