Introduction: Why is this post important? We have already seen how the world of fashion blogging has changed in the past few years. What was once a niche industry is now one of the most popular and lucrative industries in the world. The fashion industry has been quick to adopt social media as a way to promote their products, with bloggers playing an integral role in this process. Nowadays, it seems like anyone can be a fashion blogger. And for some reason, there are many more Russian and Eastern European bloggers than before. But does that mean that they are…