ESPN and F1 announce a new US Broadcast Deal Through 2025
AUSTIN Texas (AP) — Formula’s One popularity and its viewership growing across the United States, ESPN and the world’s motorsports championship have announced a new contract for broadcasting every Saturday from 2025 to 2025.
ESPN has been broadcasting F1 throughout The U.S. since 2018 and the new agreement will continue to provide broadcasts that are free of commercials, live and for every race across ESPN, ESPN2 or ABC which are controlled of the Walt Disney Co. ESPN Deportes will continue to be the Spanish-language broadcaster for F1 across the U.S.
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The agreement comes in advance of the race on Sunday, U.S. Grand Prix, which will be broadcast on ABC. The financial terms of the deal were not revealed. ESPN didn’t pay any rights fees in the year 2018 in the year that NBC Sports Group dropped F1 after five seasons, leaving the race without any U.S. home. ESPN has been paying $5 million annually from 2019 until the present, and the race has seen only growth in the years since.
“To continue to grow and build and continue to push the huge momentum that comes from Formula One in the United States for the next few seasons is exciting our team,” ESPN President Burke Magnus stated. “We’re determined not to give down. We’ll keep pushing because of the incredible content and an incredible competition.”
Following the ESPN announcement and the Williams team confirmed the reserve driver Logan Sargeant will likely earn an F1 seat in 2023, which would make Sargeant the very first American driver to race in F1 since the year 2015. American supporters and their sponsors been aiming for an American driver that will drive further into the spotlight.
As part of the new agreement, minimum 16 race will air on ABC as well as ESPN and every race weekend will be live-streamed of qualifying and practice.
Magnus said ESPN is pleased by its relationship together with Sky Sports, which allows ESPN to access the Britain-based broadcaster’s race and practice programming.
“The next stage for us to take is to build on their excellent production of the race,” Magnus said. “Having a consistent presence on the site and including greater highlights in Sports Center, having more news coverage.
“The Sky production of the race is of the highest quality and I’m not certain we can duplicate it without a lot of effort and effort.”
The network also said that the new agreement also broadens the rights of direct-to-consumer, with specifics for additional content available on digital platforms set to be announced in the near future.
ESPN is one of the U.S. rights holder in the midst of a boom for F1 as well as the F1 series will increase its schedule to record of 24 events in the year 2023. This includes three races events in three races in the U.S. in Austin, Miami and Las Vegas. The only race in Texas race was not on the calendar at the time ESPN acquired broadcast rights four years ago.
The last season saw an average of 949,900 viewers, according to the network. This has risen to over 1.2 million viewers during the 18 races that have started this season.
“They (ESPN) are the first to be able to trust us in America,” said Stefano Domenicali F1’s chief executive officer and president of F1. “Now it’s easy since we’ve seen the explosion that is the American market. However, we won’t overlook it. What ESPN has done for American fans is truly special and the reason we’re renewing this partnership over the course of three more years.”
The first Miami Grand Prix on ABC attracted an average audience of 2.6 million viewers, which is the highest U.S. audience on record for the live F1 race.
Domenicali noted that the continuous expansion of U.S. audience remains critical for F1.
“They (ESPN) are able to communicate with their American viewers,” Domenicali said. “They understand what their American audience is looking for.”
